ari mason consulting

Fractional CMO. Brand builder. Business strategist.

Your passion is my purpose.

You have a vision. I make a it real.

A business-savvy brand and marketing leader, I turn purpose into profit for mission-driven startups and ambitious entrepreneurs.

Using people-centric strategies that cut through the noise, I don’t just make your brand the obvious choice…

I make it the ONLY choice.

Whether you’re just starting out or looking to level up, I’m your guide to exponential growth.

C-suite strategy. Expert execution.

I’m your strategic mastermind and scrappy tactician—rolled into one at a fraction of the cost.

As your fractional CMO or business consultant, I dig deep to help you uncover what’s really possible for your business.

The secret? Connection.

From “never heard of you” to “never gonna leave you,” I turn strangers into loyalists through authentic branding, magnetic marketing, and strategies that scale.

Specialties include:

Brand identity and awareness, storytelling, content creation, digital marketing, product marketing, social media marketing, website strategy and CRO, lead generation, demand generation, growth marketing, email marketing, PR, brand activation

Get to know me

Driven to make a difference, I find deep fulfillment in my work. When we win, we win together.

Throughout my career, I’ve built brand identities from scratch, crafted ground-up marketing functions for early-stage startups, overhauled go-to-market strategy for a multi-million-dollar corporation, and led high-performing teams across a range of business models and even wider range of industries.

A culture champion, community creator, and industry disruptor who’s not afraid to hold back, my mission is to elevate all those around me, both in business and in life.

Kind words from good people

Testimonials

“I cannot speak high enough of Ari! She’s not only seen my vision, she’s taken it to strategy quickly, with passion and execution in the most beautiful way I’ve ever experienced! I feel truly grateful to start my new company off with a bang in the best way possible in working with Ari!”

Amanda Joy Loveland
Founder & CEO, imbodi you

“Ari is a disruptor in the best ways possible. She spring-boarded the community impact branch of Kizik, Kizik Cares, her second day with the company, leading out projects with I Am Mom Summit and more. She has experience in marketing, public relations, communications and more, and is STELLAR to work with. Professional, upbeat and invested, anyone would be lucky to have her on their team.”

Bailee Merrill
Managing Editor, Utah Valley BusinessQ

“Ari helped me immensely as I sought to improve my personal skills and efforts to interact with reporters and in other media settings on behalf of Kizik. Even under pressure, she demonstrated incisive thinking and persuasive writing both in preparation before interviews and in the very moment of answering challenging questions. I would recommend Ari in your preparation for important media events or even as your designated spokesperson.”

Monte Deere
CEO, Kizik

“What I appreciated most about working with Ari was her genuine kindness, fun sense of humor and fantastic ability to collaborate with others both individually and across multiple departments. She is a truly gifted visionary with the unique ability to execute her plans and the amazing results she consistently gets speak for themselves. Any team would be lucky to have Ari on it. I recommend her to anyone who wants a true professional who knows exactly what she is doing and knows how to get things done.”

Brad Johnson
Senior Director of Design, Kizik

“She's uncommonly adept at balancing top-down, big picture strategy and planning with bottom-up, results-oriented tactics and execution, all in support of the organizational objectives she's charged with driving. Ari's all in, all of the time, and she instantly improves those around her. I feel lucky to have met her and am excited to see all that she accomplishes.”

Chris Klomp
Senior Advisor, Oops

“Ari is a marketing magician, having proven out her value to our company time after time. Low input → high output, breadth/depth, proactive, resourceful, skilled and loved manager, communicative, gritty work ethic, and just a good person. You’re incredibly lucky if you have a chance to work with her. Full recommendation.”

Joseph Hatch
Co-Founder & President, Oops

“Ari has so many strong qualities that drive her success. She learned a new industry and new technology incredibly quickly, soaking it in and asking thoughtful and relevant questions. She is incredibly organized and detail-oriented, so much so that I never worried if any steps were missed in a process. And most of all, she’s incredibly bright and has conviction. Ari doesn’t just do what she is asked, she seeks to see the bigger picture, understand why, and add value to the strategy.”

Jacki Schroder Brown
Sr. Manager of Digital Experience, SharkNinja

“Despite being on different teams, Ari was a mentor to me. Being able to watch her lead teams with such flair and communicate so eloquently was a growing experience for me in my career. She was always willing to answer questions or concerns I had and offer quick alternative ideas even in the most chaotic of moments. … She is a natural leader, big picture thinker/visionary, high bar setter with a superlative level of analytical skills and unrivaled work ethic.”

Ben Cao
Web Operations, SharkNinja

“Ari is an absolute pro, and someone I would work with again in a heartbeat. We worked together at an early stage startup, and her contributions were apparent from the start. ... She's dedicated to her craft, very detail oriented, and holds the product to the highest standard. Most importantly, Ari is a pleasure to work with, and the type of person any organization would be lucky to have.”

Stanley Shapiro
Director of Product, Oops

“Ari is one of the most well-spoken and driven women I know. I've had the pleasure of watching her start & grow into her career over the last 10+ years, from seeing her hold a leadership position in our sorority to driving strategies, campaigns, and KPIs across digital platforms in various industries (news & media, CPG, etc.). Her work ethic is truly inspiring and she's incredibly emotionally intelligent. Any team would be lucky to have her expertise and humanity.”

Erica Goldstein
Product Marketing, SharkNinja